Novosound Appoints Industrial Tech Leader John Cameron as Executive Director

Novosound Appoints Industrial Tech Leader John Cameron as Executive Director

Proven growth leader to drive international expansion of novosound’s Ceilidh industrial ultrasound platform 

Novosound, announces the appointment of John Cameron as Executive Director. John will lead novosound’s industrial business as the company accelerates the commercialisation of its Ceilidh platform for real-time asset integrity and corrosion monitoring across global energy and infrastructure sectors. 

Cameron brings over three decades of international leadership experience in scaling industrial and technology businesses. Most recently, as CEO of CB Technology, he delivered a fivefold increase in revenues and led the company through a successful private equity exit. His career also includes senior roles at global corporations including General Electric, Sabic, and Marioff (a UTC company), where he consistently drove double-digit growth, international expansion, and industry-leading partnerships. 

 Dr. Dave Hughes, Founder and CEO of novosound, commented: 

“John has a proven track record of scaling industrial technology companies, building international partnerships, and delivering growth through commercial excellence. His appointment comes at a pivotal time as we expand our Ceilidh platform into major energy and infrastructure projects globally. I’m delighted to welcome John to the leadership team to accelerate our industrial business.“

 John Cameron, Executive Director at novosound, said:  

“Novosound is one of the most exciting deep tech companies in the UK, with a breakthrough ultrasound platform that has the potential to transform industrial asset monitoring. Ceilidh is already attracting strong interest from leading energy operators, and I look forward to working with the team to build on this momentum, scale internationally, and forge long-term strategic partnerships that redefine how industry manages safety, efficiency, and sustainability.”

Novosound’s patented thin-film ultrasound sensors and AI-powered instrumentation are enabling continuous, remote, and scalable monitoring of critical industrial assets. The Ceilidh platform, including its “Spider” multi-sensor arrays, provides operators with a step change in the detection of corrosion, cracking, and erosion in pipelines, tanks, and infrastructure. By removing the need for costly downtime and manual inspections, Ceilidh supports safer operations and contributes to the global energy transition.